What we do
Three disciplines. All built for the legal tech buyer.
Every tactic we run is designed around one reality: legal buyers move slowly, trust cautiously, and buy from people they consider credible experts, not vendors.
Content and thought leadership
We build the content systems that put your team in front of legal ops directors, general counsel, and technology decision-makers, consistently and over time. This is the foundation of every engagement because it's what earns trust in a space where trust is everything.
LinkedIn content calendar
Weekly posts written in the voice of your leadership, insight-driven, not promotional.
Thought leadership articles
Monthly long-form pieces that demonstrate category expertise and rank for relevant searches.
Email nurture sequences
Multi-touch email drips built for sales cycles of 90 to 180 days, so warm leads stay engaged.
Webinars and virtual events
Positioning your team in expert conversations, not just vendor booths.
Case studies and social proof
Structured around specific buyer pain points, not vanity metrics or generic testimonials.
Video and YouTube content
Short-form and long-form video that extends your reach beyond LinkedIn.
Product launches and go-to-market
When you're ready to launch a new product or enter a new market, we build and execute the full GTM campaign, from positioning and landing pages to paid ads and PR outreach. We know how to reach legal buyers at the moment they're evaluating new tools.
GTM strategy and positioning
Clear ICP definition, competitive differentiation, and messaging hierarchy before anything goes live.
Landing page and copy
Launch-ready web copy and page design that converts the legal tech buyer.
Paid ads on Google and LinkedIn
Targeted campaigns built for B2B legal audiences, not consumer playbooks.
PR and media outreach
Relationships with legal tech publications, podcasts, and newsletters that reach your buyers.
Partner marketing
Co-marketing with adjacent legal tech platforms that already have your audience.
Post-launch reporting
KPI dashboard tracking launch performance across all channels in one view.
Fractional CMO strategy
For companies that need CMO-level thinking, we step into the strategic seat. We own the marketing roadmap, build the systems, and give your leadership team a marketing counterpart who actually understands the industry.
Marketing roadmap ownership
Quarterly planning, prioritization, and execution oversight across all marketing activities.
KPI dashboard and reporting
Monthly performance dashboards built for the metrics that actually matter at your stage.
Process documentation (SOPs)
Every repeatable marketing activity documented so the system outlives any one person.
CRM and system setup
Notion, Airtable, or HubSpot configurations that give your team visibility into the pipeline.
Systems we set up and run
- HubSpot
- Notion
- Airtable
- Asana
- Google Ads
- YouTube
Contact
Tell us where you are. We'll tell you what fits.
Book a discovery call, or send an inquiry if you'd rather not hop on a call right away. Either way we'll come back with a specific recommendation rather than a template or a generic pitch.