Results

What legal tech marketing looks like when it works.

Case studies from legal tech engagements. Most client details are kept confidential unless a client has agreed to be named. What matters is the pattern of what moves the needle and why.

Legal tech software and services

2× year-over-year sales growth

alongside a growing inbound pipeline

Challenge: MacroAgility had strong technical expertise and established solutions for the legal industry, but marketing lacked a consistent system for generating demand, communicating product value, and supporting growth across multiple products and services.
What we did: Led marketing strategy and execution across the business, including positioning, SEO, content, webinars, email campaigns, LinkedIn, product launches, case studies, landing pages, paid promotion, partner marketing, and lead generation. Built a repeatable marketing system around iManage-focused products and services while working directly with leadership on growth strategy.
Outcome: Built a more consistent inbound marketing engine and significantly expanded lead generation. Marketing supported stronger product visibility, webinar growth, organic search rankings, and sales activity. Company sales doubled year over year from 2024 to 2025, while the lead pipeline continued to grow through 2026.

Legal AI startup (pre-Series A)

Two industry publications

at product launch

Challenge: Preparing for a product launch with no GTM strategy, no PR relationships, and a website that didn't clearly explain what the product did or who it was for.
What we did: Launch & Scale engagement: rewrote all website copy, built a launch email sequence, executed LinkedIn and Google Ads, and coordinated a PR push to three legal tech publications.
Outcome: Coverage in two industry publications and a spike in demo bookings during the launch window. The company entered their fundraise with documented traction metrics from the campaign.

eDiscovery platform

Reduced sales friction

within 60 days

Challenge: Mid-stage company with an in-house marketing coordinator but no strategic leadership. LinkedIn was dormant, content was inconsistent, and there was no email nurture for long-cycle prospects.
What we did: Stepped in as fractional CMO under the Growth Engine tier. Built a content calendar, reactivated LinkedIn with weekly posts, launched a six-email nurture sequence for trial users, and created two sales-ready case studies.
Outcome: LinkedIn engagement rose significantly within 60 days. The sales team reported that prospects were arriving on calls already familiar with the company's content, which shortened time to close on several deals.

All client details are kept confidential unless explicit permission is given.

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